Designed especially for digital cinematography with today’s HDSLR and other cameras, the new Xenon full-frame lenses are the first fully professional, affordable primes that are optimized for 4K sensors and greater and deliver outstanding results under 4K as well. They elegantly cover the full 43.3 mm image circle that’s usable on Canon 5D Mark III and Nikon D800 cameras. With an all-new optical and mechanical design that combines leading edge technology, combined with time-honored expertise, FF-Primes facilitate outstanding images tailored to top digital cinematography cameras today and beyond.